{"id":2852,"date":"2016-10-06T16:16:57","date_gmt":"2016-10-06T14:16:57","guid":{"rendered":"https:\/\/geoconsulting.eu\/en\/geo_casestudy\/shopping-cora-comportement-dachat\/"},"modified":"2017-11-14T11:49:44","modified_gmt":"2017-11-14T10:49:44","slug":"shopping-cora-purchasing-behaviour","status":"publish","type":"geo_casestudy","link":"https:\/\/geoconsulting.eu\/en\/geo_casestudy\/shopping-cora-purchasing-behaviour\/","title":{"rendered":"Shopping Cora : purchasing behaviour"},"content":{"rendered":"<p>Upon Cora\u2019s request, GeoConsulting analyses user\u2019s purchase behaviours and determines the real retail areas within the 9 Cora shopping, totaling more than 150.000 m\u00b2 GLA, in Belgium and Luxemburg.<\/p>\n<p>The identification of the shop effective catchment area is based on the localization of the customers and the commercial penetration by postcode.<br \/>\nRegarding the analysis of the purchasing behaviours, quantitative and qualitative surveys are conducted by GeoConsulting. A simple survey is elaborated by GeoConsulting and validated by the client.<\/p>\n<blockquote><p>The objective of those surveys is to gather relevant information from the consumers (visiting frequency, shopping satisfaction, strengths and weaknesses, where else do they go ? for what reasons ?&#8230;)<\/p><\/blockquote>\n<p>[well]<\/p>\n<ol>\n<li>Understanding consumers\u2019 purchase behaviors ;<\/li>\n<li>Identifying customers\u2019 profiles<\/li>\n<li>Analyzing positive and negative factors<\/li>\n<li>Identifying the mall effective catchment area and its reachable potential<\/li>\n<\/ol>\n<p>[\/well]<\/p>\n<figure id=\"attachment_2442\" aria-describedby=\"caption-attachment-2442\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2442 size-full\" src=\"https:\/\/geoconsulting.eu\/wp-content\/uploads\/2016\/10\/Nouvelle-galerie_home-image_630_630_crop-e1475763395194.jpg\" width=\"630\" height=\"442\" srcset=\"https:\/\/geoconsulting.eu\/wp-content\/uploads\/2016\/10\/Nouvelle-galerie_home-image_630_630_crop-e1475763395194.jpg 630w, https:\/\/geoconsulting.eu\/wp-content\/uploads\/2016\/10\/Nouvelle-galerie_home-image_630_630_crop-e1475763395194-600x421.jpg 600w, https:\/\/geoconsulting.eu\/wp-content\/uploads\/2016\/10\/Nouvelle-galerie_home-image_630_630_crop-e1475763395194-250x175.jpg 250w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><figcaption id=\"caption-attachment-2442\" class=\"wp-caption-text\">Shopping in confortable areas<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Those studies are realized with mini IPad\u2019s, with a pre-encoded survey to facilitate its execution, with a scientific margin error always lower than 5%.<\/p>\n<p>Thanks to this better understanding of the different kinds of costumers, a marketing strategy is established which allows to implement simple but efficient actions to better answer actual and future consumers\u2019 expectations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GeoConsulting analyses user\u2019s purchase behaviours and determines the real retail areas within the 9 Cora shopping.<\/p>\n","protected":false},"featured_media":2481,"menu_order":37,"template":"","meta":{"_acf_changed":false},"class_list":["post-2852","geo_casestudy","type-geo_casestudy","status-publish","has-post-thumbnail","hentry","geo_casestudy_tag-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/geoconsulting.eu\/en\/wp-json\/wp\/v2\/geo_casestudy\/2852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geoconsulting.eu\/en\/wp-json\/wp\/v2\/geo_casestudy"}],"about":[{"href":"https:\/\/geoconsulting.eu\/en\/wp-json\/wp\/v2\/types\/geo_casestudy"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geoconsulting.eu\/en\/wp-json\/wp\/v2\/media\/2481"}],"wp:attachment":[{"href":"https:\/\/geoconsulting.eu\/en\/wp-json\/wp\/v2\/media?parent=2852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}